Sunday, July 13, 2008


In the world of mass appeal, purchasing something that is one of a kind is truly exciting. Only 500 pairs of Fidelity Denim's Hyacinth BC Forever in Our Hearts jean are available this Fall 2008. The jeans benefit Rethink Breast Cancer, a charity that reaches out to young people concerned about and affected by breat cancer. Each jean is hand numbered, and comes in the Viper wash. 24 karat gold detail, topstiching and gold rivulets add feminine touches to the jean. In honour of the cause, gold and pink Ring of Love charms hang from one side of the jean. Its in your genes to give.

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