Saturday, June 25, 2011


Canadian Reality TV star Jillian Harris to attend YYC4SlaveLake event on June 29

CALGARY, AB (June 20, 2011) - On Wednesday June 29, Calgary’s Twitter community will come together to enjoy a night of entertainment in support of the Red Cross relief efforts in Slave Lake.

WHAT: YYC4SlaveLake is charity tweetup in support of the Red Cross relief efforts in Slave Lake. The event will feature live local entertainment, a silent auction, a raffle and door prizes. All proceeds from the event will benefit the Canadian Red Cross Alberta Fires Response. The event has been spread primarily through the Twitter community but the event is open to all Calgarians.

There is no cover charge or cost for admission, however donations in support of the Red Cross are strongly encouraged. The money raised will help provide short-term assistance to affected families, including food, shelter, hygiene supplies and other essentials. In the long term, the Red Cross will help the families rebuild their lives.

WHERE: Melrose Café & Bar
730 17th Avenue
Calgary, AB
T2S 0B7

WHEN: Wednesday, June 29 at 6:00 p.m.

WHY: On Sunday, May 15, the town of Slave Lake in northern Alberta was evacuated due to approaching wildfires. When the smoke cleared, 372 homes were destroyed, leaving many residents with nowhere to go. One-third of the town, including Town Hall and the police station, has been destroyed and many of Slave Lake’s 7,000 residents remain housed in emergency shelters in Athabasca, High Prairie and Edmonton. Drawing on the success of a similar event, YYC4Haiti, held in January 2010, Calgary’s Twitter community is coming together once again to show that Calgary cares.

WHO: The fundraiser will be attended by Canada’s favourite Bachelorette, Jillian Harris. Jillian, who now stars as a designer on Extreme Makeover: Home Edition, is originally from Peace River and spent her summers as a child growing up in Slave Lake. When news spread about the devastating damage in the community of Slave Lake, Jillian immediately began engaging on social media sites like Facebook and Twitter, raising awareness and urging her 50,000 plus followers to help. Jillian toured the town of Slave Lake with the Canadian Red Cross on June 16 and will share her experience at the event, providing insight into the depth of the destructions and the importance of donating to the relief efforts.

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