Sunday, February 5, 2012


Speaker Duncan Stewart Director of Deloitte Canada Research
and co-author of the TMT Predictions

You thought the Mayans were the only ones with predictions for 2012? Think again. This year Deloitte Canada has gathered a list of 10 predictions to help guide Canadians through the challenges of 21st century living.

1. Big data becomes a big deal

2. Near Field Communications (NFC) chips will double by the end of 2012 - from gambling to gaming to healthcare and security – will gain traction this year

3. The rise of the multi-tablet owner

4. Five percent of owners of full-screen smart phones and one in ten tablet owners will use their devices at least once a month to catch up on TV viewing while commuting

5. Consumer tech spending defies the economic headwinds

6. Online brand spending will grow 50 percent to $20 billion worldwide as marketers realize the potential of online to build long-term value for brands

7. Canadian consumers will continue to watch 95 percent of programs live or within 24 hours of broadcast in 2012

8. In 2009, over 99 percent of laptops and netbooks kept their data on hard disks, but that will be down to 85 percent by the end of 2012, as solid-state drives take off

9. “Neuromarketing” will figure prominently as marketers try to peer into the minds of consumers – literally – using functional Magnetic Resonance Imaging (fMRI). Similar to larger, more expensive MRI machines used in the medical sector, fMRI can show that activity in certain regions of the brain correlates with specific emotions and types of thinking.

10. Explicit monthly bandwidth caps are introduced to alleviate congestion

Want more visit

In the meantime,

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1) go to
2) click on the 'front cover' image, on the left hand side of your screen
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of the magazine, just as you would our print magazine!

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