Saturday, February 7, 2009


London based private members’ club Soho House and Grey Goose, the world’s favourite luxury vodka, today announced that they are teaming up to create a unique after party for this year’s Orange British Academy Film Awards on February 8th.

Set over two floors of Grosvenor House on Park Lane, the Soho House Grey Goose After Party will span a series of suites and spaces. This is the first time that this part of the hotel has been used for the official after party – a departure from The Ballroom which has traditionally been used for this event.

The Soho House production team, headed by Property Director Charlie Luxton, will transform the venue to create classic Soho House lounge spaces, evocative of their clubs in London and New York. The areas will be interactive and will include a poker room, a games room and music and DJs. The party will be fully staffed by Soho House with late night snacks created by their house chefs.

Partner Grey Goose vodka, who have worked with Soho House for a number of high profile international film based events, will create dedicated bars for the occasion serving a specially created collection of Grey Goose cocktails: Le Masque, Crème de la Crème and Goose Starlight, inspired by the glamour of cinema and using some of the finest, natural ingredients.

Nick Jones, Chairman, Soho House Group said today, “Soho House has a fantastic partnership with Grey Goose and has also enjoyed a long standing relationship with BAFTA, so we were delighted when the opportunity to work with everyone again arose. We are planning to create a party that really stands out as part of the evening of BAFTA celebrations. BAFTA is such an incredible night for film and we want to deliver an incredible party – I believe the space and the entertainment we provide will allow us to do just that”

Sven-Olaf Hansen, global category director for Grey Goose vodka, said: “Grey Goose and Soho House are perfect partners. Together we’ve created some of the last year’s most exciting and memorable parties within the film industry calendar so it’s fitting that we are now working with BAFTA to bring that same magic to London.”

Amanda Berry, Chief Executive of the British Academy of Film and Television Arts added: “We are delighted to be working with Soho House and Grey Goose to create a truly unique party. It will add an exciting element to the evening’s celebrations and I know that everyone involved is committed to delivering a really special party.”

The Orange British Academy Film Awards took place on February 8th at the Royal Opera House, Covent Garden, London. The Soho House Grey Goose After Party will be held at Grosvenor House, Park Lane.

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