Wednesday, June 3, 2009


This is a vehicle of imposing dimensions and presence. Large scale versions of Ed Hardy’s tattoo-inspired designs are printed over the entire coach, and the result is eye popping.

As a mobile billboard, the full graphics 'wrap' is grabbing attention on the road wherever it goes.

The coach’s sumptuous interior provides an ideal hospitality environment for a VIP lounge and media hosting centre, while setup on location at special events.

The coach will also function as a product showcase and mobile retail outlet, facilitated by a large area with generous awning coverage, an outdoor video screen for presentations, a refreshment station and more.

This summer’s tour schedule includes several events at Circuit Mont-Tremblant, the Montreal Jazz Festival, the Crescent Street Ford Racing (NASCAR) Festival, and several regional kart racing events. Further touring plans include events across Canada, as well as the 2010 Vancouver Olympic Games.

Christian Audigier, the charismatic fashion icon responsible for the success of the Ed Hardy brand, will personally be attending the Montreal NASCAR events to be held August 27 to 29, 2009.
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