Saturday, February 11, 2012


Sophia Bush at the event

Mary J Blige arrives at the event

Chelsea Handler signs a bottle of Belvedere

Malin Ackerman attends the event

Mary J. Blige performs at the private concert

On February 9 2012 a star-studded pre-Grammy private concert with Mary J. Blige and Belvedere took place at Avalon in Los Angeles. The celebrations were in support of (BELVEDERE) RED’s commitment to fighting HIV/AIDS in Africa through the Global Fund.

Chelsea Handler, Forest Whittaker, Sheila E, Kelis, Heather Graham, Sam Trammell, Malin Ackerman, Sophia Bush, Natasha Bedingfield, Skrillex, Tulisa Constavalos and Paris Hilton all attended a private performance by Grammy award-winning artist Mary J Blige who performed some of her greatest hits including ‘Family Affair,’ ‘One’, ‘No More Drama’ and ‘Just Fine’.

During the event, guests were able to view the spectacular (BELVEDERE)RED Double Sphere Hanging, a specially-commissioned art installation by acclaimed artist Carsten Höller to honor the union of (RED) and the world’s first super premium vodka.

Following the performance, guests attended the Belvedere’s VIP after-party at Bardot where guests enjoyed delicious cocktails including Belvedere (RED) Crimson Squeeze, Belvedere (RED) Crush and Belvedere Unfiltered Rosemary Julep.

Mary J Blige said: “I’m delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we’ll be one step closer to an HIV / AIDS free generation in 2015.”

For further information on (BELVEDERE)RED at the Grammy Awards 2012, visit

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