Showing posts with label belvedere vodka. Show all posts
Showing posts with label belvedere vodka. Show all posts

Thursday, September 13, 2012

FORGET EVERYTHING YOU THOUGHT YOU KNEW ABOUT VODKA: ALLISON DEDIANKO GLOBAL AMBASSADOR FOR BELVEDERE VODKA VISITS CALGARY


The tasting of three of Belvedere Vodka's selections: (left to right): original, pink grapefruit, citrus


A bottle of Belvedere Vodka specially made with acid etched glass through which the Polish architectural marvel can be seen


 Philippe Grandois of JustCocktails.org co-hosted the event


Allison Dedianko Global Brand Ambassador of Belvedere spoke about the brand


Ahi tuna and compressed watermelon a delightful combination at Candela Lounge


A rosemary gimlet cocktail - beautiful and simple (recipe below)

Belvedere Vodka and JustCocktails.org hosted a tasting at Candela Lounge in Calgary.  The theme that emerged was debunking common myths about vodka.  When first introduced to the North American market in the 1930s vodka was touted as an odourless, tasteless and colourless drink.  Since then, the industry has been working to erode this definition.  Vodka, which means little water, is any spirit that contains 96.5 per cent alcohol by volume. 

Part of the super-premium category of vodka, Belvedere is distilled in Poland from Dandowski gold rye, usually reserved for baking.  With the emblematic Presendential Palace emblazoned on each acid etched glass bottle, Belvedere is "all about provenance - local water, rye and Polish pride," explained Philippe Grandbois who co-hosted the event.

Global Brand Ambassador, Allison Dedianko who won the Bartender's Dream Job Search, called vodka "the cowboy of the spirit world because it can be made in any country, with any raw material, and any amount of distillations."  The dynamic and friendly Dedianko (and one of the most engaging and approachable spirits Ambassadors we've met) spoke about the points of distinction that have made Belvedere a leader in the super premium category.  "We are an open book at Belvedere there are no smoke and mirrors - we did start the category.  We use a four column continuous still and only use a pot still for maceration.  Belvedere is quadruple distilled and for our macerated vodka we use real ingredients instead of compounds." The tasting included Belvedere Pure, Belvedere Citrus and Belvedere Pink Grapefruit. 

Guests sipped vodka while nibbling olives, hummus featuring carrots, naan, ras-al-hanout chicken, balkan yogurt and short rib and desserts of gorgonzola ice cream with poached pear and brownies with pistachio ice cream.  With rosemary gimlets passed to guests and glasses raised in cheer Grandbois reminded guests that, "with vodka, unlike Scotch whiskey where you are in constant contact with the glass and spirit, you have to impress quickly."  And impress they did.

Rosemary Gimlet
1 1/2 oz Belvedere Pure
3/4 oz rosemary infused simple syrup (equal parts sugar and water simmered with rosemary sprigs)
3/4 oz fresh lime

www.belvederevodka.com

ALL PHOTOGRAPHY COPYRIGHT K&S MEDIA 2012 
You may visit the NEW Fall 2012 digital edition of City Style and Living magazine (also available in print) at the following address (follow the three simple steps to access the full magazine, online) :

1) go to http://www.citystyleandliving.com
2) click on the 'front cover' image, on the left hand side of your screen
3) to flip through the e-magazine, click on the bottom right hand corner
of the magazine, just as you would our print magazine!

Follow us on twitter @CityStyleMag

Saturday, February 11, 2012

MARY J. BLIGE PERFORMS AT BELVEDERE VODKA (RED) PRE-GRAMMY PARTY

Sophia Bush at the event

Mary J Blige arrives at the event

Chelsea Handler signs a bottle of Belvedere

Malin Ackerman attends the event

Mary J. Blige performs at the private concert


On February 9 2012 a star-studded pre-Grammy private concert with Mary J. Blige and Belvedere took place at Avalon in Los Angeles. The celebrations were in support of (BELVEDERE) RED’s commitment to fighting HIV/AIDS in Africa through the Global Fund.

Chelsea Handler, Forest Whittaker, Sheila E, Kelis, Heather Graham, Sam Trammell, Malin Ackerman, Sophia Bush, Natasha Bedingfield, Skrillex, Tulisa Constavalos and Paris Hilton all attended a private performance by Grammy award-winning artist Mary J Blige who performed some of her greatest hits including ‘Family Affair,’ ‘One’, ‘No More Drama’ and ‘Just Fine’.

During the event, guests were able to view the spectacular (BELVEDERE)RED Double Sphere Hanging, a specially-commissioned art installation by acclaimed artist Carsten Höller to honor the union of (RED) and the world’s first super premium vodka.

Following the performance, guests attended the Belvedere’s VIP after-party at Bardot where guests enjoyed delicious cocktails including Belvedere (RED) Crimson Squeeze, Belvedere (RED) Crush and Belvedere Unfiltered Rosemary Julep.

Mary J Blige said: “I’m delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we’ll be one step closer to an HIV / AIDS free generation in 2015.”

For further information on (BELVEDERE)RED at the Grammy Awards 2012, visit www.facebook.com/belvederevodka

You may visit the Winter 2011/12 digital edition of City Style and Living magazine (also available in print) at the following address (follow the three simple steps to access the full magazine, online) :

1) go to http://www.citystyleandliving.com
2) click on the 'front cover' image, on the left hand side of your screen
3) to flip through the e-magazine, click on the bottom right hand corner
of the magazine, just as you would our print magazine!

Follow us on twitter @CityStyleMag

Friday, February 11, 2011

BELVEDERE/USHER (RED) LAUNCH PARTY

Belvedere President Charles Gibb, singer Usher, (RED) Board Member John Sykes, Photo credit Robert Benson


Last night, a star-studded pre-Grammy party to kick off the exclusive partnership between Belvedere Vodka, award-winning R&B singer, Usher, revered Belgian artist, Carsten Höller, and (RED)™ took place in Los Angeles. This collaboration will raise proceeds for the Global Fund to Fight AIDS, Tuberculosis and Malaria™, the world's leading financier of programs to fight HIV/AIDS in Africa.

In addition to Usher and Carsten Höller, celebrity attendees included Joe Jonas, Chelsea Handler, Beth Ditto, Jordin Sparks, Jenny McCarthy, Estelle, Amerie, Paris Hilton, Nicky Hilton, Cheryl Burke and Mark Ronson.


www.belvederevodka.com
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